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June 26, 2006
1) CREATE A WEBSITE This will act as a Portfolio and lists all the items you created and want to sell. Make it detailed and list the pricing information for those interested in purchasing. You can even add a shopping cart and get fancy with features you'd like to present to your audience like an ..
June 26, 2006
If you have bought into the practice of “image or personal marketing," it's time to take a fresh look at what today's consumer really wants. The 80's and 90's were the decades of image and personal marketing. Marketing experts advised Realtors® to prospect using a personal brochure. ..
June 26, 2006
Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives. The reason? To brand their product or service more effectively by balancing their ad campaigns and reaching their .
June 25, 2006
How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be ”different”. They use all their creativity to be appearing.New tendencies in advertising seem to be based on the idea “the first impact should ..
June 24, 2006
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame it on the program and quit.I am convinced the only way to make money online is to have a consistent ..
June 23, 2006
Many building contractors start their own contracting business for one major client. This leads to all sorts of problems for them because they are usually excellent tradespeople but not always good business people and generally have no, or very little, marketing experience.And as so often happens, ..
June 23, 2006
What’s in a Name? Does a Rose by Any Other Name Sell as Sweet?Good product names act as advertising for your product. They differentiate you from your competitors and keep your customers coming back because they remember you and your product name. There is an art to naming products, and all great ..
June 23, 2006
When you read your Yellow Pages contract you will see initials for various items success as BLN, WBLN, WFL, and ABLN. Most of these items cost between $ 7 and $34. Do you ever ask your sales Rep “what the heck is this?” The reason you don’t ask is because the item only cost $ 30 dollars, and you ..
June 23, 2006
Professionally presenting your products in an ad copy can make the million dollar difference in your results. You can literally turn a mediocre product into a successful one - with the right ad. Research has shown that without the right ad an outstanding product will go relatively no where. The ..
June 22, 2006
When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers ..
June 22, 2006
If you can’t find a banner that meets your needs, and can custom design your own. You can customize your banner and distinguish yourself from hundreds of banners seen everyday. You can then submit your specification to a banner production company; they will produce it for you.Make your design ..
June 22, 2006
Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the ..
June 22, 2006
Is your company heavy on the advertising and marketing side of things? Are you able to insure that your customer is indeed getting the message? Are you properly getting the word out and are you able to make sure that your customer or target-market it indeed absorbing this message?Perhaps you need ..
June 21, 2006
You may have heard recently about Google's new product Trends. I read about it in various blogs and feeds so I checked it out. For the first five seconds I just sort of stared at it. “Ok, this is neat, but so what?" I thought. Then it hit me in a huge way.Research, or at least campaign ..
June 21, 2006
What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the ..
June 21, 2006
In our last post we talked about Yahoo! and OMD's findings of their recent consumer purchase pattern and behavior study. In it, Mike Hess mentioned a term that made me stop and think: Channel Planning.I thought about this and thought Isn't this just a new buzz term for Media Planning? The only ..
June 21, 2006
First, thanks to the good folks at Yahoo! for their Long and Winding Road summit series they presented here in Dallas this morning. They are a class act and man are they on brand. My name tag looked professionally printed and my name was even in the Yahoo! approved font.The main topic of this ..
June 21, 2006
Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do you survey customers to make sure how they ..
June 16, 2006
Even with today's technology, it's nearly impossible to construct a persuasive, phone-ringing Yellow Pages advertisement in under 30 minutes. Where did I get thirty minutes from? In 1975, my first gig was designing Yellow Page ads for a large national Yellow Pages publisher. I considered it my ..
June 16, 2006
"My Yellow Page ad just isn't bringing in the calls I need!" I've worked with Yellow Pages advertising (in one form or another) for 30 years and of all the complaints I’ve heard about this unique medium, this is by far the curse most often thrown at them. It's no surprise. Flip through your ..
June 05, 2006
To accentuate your business brochures you need to think professionalism. Believe it or not if you are too professional and a small business and you have spent too much on your brochures making them look corporate and slick some customers are afraid to do business with you because they think the ..
June 05, 2006
Have you ever heard the term; a good use of white space? Often people who do not want to belittle a project or a report will say; well I have to give them credit it certainly is a good use of white space. In other words the report was of no value but it looks so professional that it couldn't be ..
May 31, 2006
Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.The advertiser- advertising agency ..
May 31, 2006
One of the easiest ways to advertise your business for free is to write articles for your local newspaper or industry trade magazines.That's right. You can write one article for your local newspaper or an industry trade magazine and sometimes even get paid while advertising your business.How does ..
May 31, 2006
Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as ..
May 30, 2006
Sometimes your business might need a “shot in the arm" to get going. You might have tried promoting on your own and have not had any good results. If you have come to the conclusion that your business needs outside promotional marketing help, then you have just taken one of several steps. ..
May 30, 2006
Yellow page publishers spend an average of $15 per ad design by in-house ad designers. In most of the publisher’s ads there is little difference in the graphics or written content from ad to ad. The publisher’s ads are free to the advertiser, which is the most expensive free going. A yellow pages ..
May 29, 2006
Classified ads are one of the most inexpensive ways to advertise your products or service. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.Unfortunately many people misuse classified ads. They try to sell a product ..
May 29, 2006
What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad.And you should never, ever, under any circumstances, kill an ad because it is not ..
May 29, 2006
The key to attracting a potential customer’s attention in any form of marketing is your headline. Your headline is the first thing that a prospect sees in your marketing campaign, and it will either make or break the effectiveness the rest of your ad copy. Here are three key steps that your ..
May 28, 2006
I watch a lot of stuff on Television in India, particularly the ads that make me think. Now hold on. I don’t mean that in a good way but the fact that they bring the thought, ”What the hell was that all about?” speeding in to my head.You know the stuff that makes you wonder what were they thinking? .
May 28, 2006
In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run.If your competition is talking loudly and you decide to ..
May 26, 2006
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad ..
May 25, 2006
A magistrate in the home country of Breaking News, Trinidad and Tobago, ordered an investigation into how a picture of one of the accused in the Sean Luke murder case got on the Internet. The boy is 13 years old and his picture is supposed to be protected because he is a minor. Ever since she made ..
May 25, 2006
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, decide on your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective .
May 25, 2006
Screen printing or silk screening is an authentic promotional mode for various industries, platforms etc. It is most economical process for printing aluminum, brass, bronze, and stainless steel nameplates. It’s also known as four color process, as colors are also possible with this process, where ..
May 25, 2006
‘Build it and they will come’ has work for Kevin Costner in the movie Field of Dreams. But, has things changed ever since? That's the saying when the Internet was first establish with the evolution of the Internet today things have change. Having a website doesn't guarantee visitors, if it ..
May 24, 2006
Good typography is an art. There is a lot to know about type, from typeface design, to using appropriate typefaces, to learning typesetting rules and conventions. How you use type has everything to do with how your pages communicate and engage the reader. I could write about type for the rest of ..
May 22, 2006
First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines and ..
May 20, 2006
Blank business cards can be a valuable asset to any business or individual. Even though most companies order their business cards from a card company that also prints them, it can also be very beneficial to order a supply of blank business cards for your use. Blank business cards can be customized ..
May 20, 2006
Take a look behind every great business in the world and you will find systems in place that make the business so much more profitable.I’m sure you can think of a few…"would you like fries with that"!Having an advertising system is no different!You see once you have an advertising system in place ..
May 20, 2006
Neon beer signs are a popular adornment in most saloon windows and on the walls of many restaurants. In addition, many beer enthusiasts proudly hang neon beer signs in their residences.In addition to being fun decorations, older or discontinued neon beer signs may be valuable items.The first makers .
May 20, 2006
Neon signs are a bright and dazzling way to attract business. A neon “Open” sign, blinking outside a storefront is an effective advertising tool, providing high visibility and traffic to any business.Handcrafted neon signs have been around for hundreds of years, and with the improvement of ..
May 20, 2006
Neon signs are great advertising for any business. They work well for retail settings such as game rooms, restaurants, diners, manufacturing units, pubs and lounges, fraternity lounges, and many other establishments.The first set of neon signs was sold by a French company named Neon Claude to a ..
May 20, 2006
Neon signs have come a long way since their inception. Since neon was first used in signs, it has captured everyone’s imagination, and signs are ordered for business and personal use, custom made to meet one’s specific requirements.Many retail outlets invest in custom-made neon signs to let ..
May 20, 2006
At about the same time the infomercials were making it big on late late night TV, I was attending underground theatre and watching a show which took a multimedia approach: the play featured actors living their lives and gigantic screen overheads with Stepford-like hosts jamming infomercials at both .
May 20, 2006
Have you ever heard of a “platitude" before? Kind of a funny that platitude sounds a lot like a “platypus". Big difference though: the platypus is an exceptional animal that is so distinctive, that people stop and stare at it wherever it goes. Conversely, the platitude isn't so unique; ..
May 19, 2006
What is the one thing that 90% of all print ads lack? A HEADLINE.When you read the newspaper, would you read an article without a headline? No. The headline gives you a “shorthand” for what the article is about. The Headline is what lets us know if we want to read the article.It’s the same with ..
May 18, 2006
I can only speak from experience. I am finding that more and more advertising agencies are utilizing the magic of jingles and music to brand their clients products and businesses.A classic example of a jingle that launched a successful long term campaign worldwide in the public consciousness was ..
May 17, 2006
Internet advertising agencies carry the intended advertising message to a selected audience. It is essential to understand the distinction between the two commonly used terms- media and media vehicles. Newspapers form a media. Under this media, there are so many media vehicles. One of them is The ..
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