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September 22, 2005
Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making sure you advertise effectively.1. Don’t advertise at allIf you are in business and you don’t do some kind of advertising you are not doing ..
September 20, 2005
Yellow Page Directory Users Have a Variety of MotivationsFor your Yellow Page ad to be effective, it needs to anticipate and answer the questions that customers have in mind. That's what made them pick up the directory in the first place. What those questions would be differs for each directory ..
September 18, 2005
In the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all ..
September 16, 2005
There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number of ways to promote your business offline.Generate traffic. Produce sales. Increase profits.Those words .
September 14, 2005
Have you used Yahoo!’s new local-search function? If you haven’t, you owe it to yourself to check it out. They’ve upgraded it with fantastic features geared to make searching for local businesses and services a breeze. Some of these features include user recommendations and reviews of businesses, ..
September 13, 2005
What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet ..
September 12, 2005
Businesses that depend upon advertising should do everything possible to make sure they are spending their dollars wisely. But as we all know, this is easier said than done. How can we attract attention, develop a powerful message, and effectively persuade our audience? How can we lead them to ..
September 12, 2005
Ever wonder how to put more jingle in your pockets? Recently I was invited to join the “staff” of a local accounting firm, under the sheer guise of increasing business and profitability to a company with consistent net gains in their profit margin. The owner’s intent is rather clear; he wants more ..
September 08, 2005
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today’s dynamic market, another element in a successful brand strategy is vehicle and ..
September 08, 2005
Does that make sense? Yet, that is what I hear from a lot of prospective clients.What that is saying is, “My Marketing Doesn’t Work So I’ll Never Do That Again!” (I’ve actually heard that statement).Most small businesses don’t understand how to make it work, so they dip their toe in, try it, and ..
September 07, 2005
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for ..
September 06, 2005
We have come a long way from the time when only professionals could replicate CDs and DVDs. With the advent of blank media and the technology to duplicate it or burn it, almost anyone can now make their own CD. The ability to place digital media on a disc has changed how we both use and view this ..
September 06, 2005
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you ..
September 01, 2005
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They don’t make the greatest commission for a salesman of advertising ..
August 31, 2005
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will ..
August 30, 2005
Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed ..
August 28, 2005
To succeed in today’s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It’s a matter of business survival. Unfortunately, ..
August 26, 2005
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of “70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.In the case of Office of Fair Trading v Officers Club Ltd ..
August 25, 2005
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.I’m going to cover a few of the basics for getting good ..
August 23, 2005
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It’s pretty much .
August 23, 2005
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels .
August 22, 2005
Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static ..
August 22, 2005
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. He or she will urge you to think about your ad just long enough to ..
August 19, 2005
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising ..
August 18, 2005
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides ..
August 17, 2005
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that ..
August 12, 2005
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and ..
August 12, 2005
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, .
August 12, 2005
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, ..
August 10, 2005
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay ..
August 09, 2005
When you hear claims like……Best Lawnmower in the country…Absolute Lowest Prices In Existence…Leaves your hair cleaner than any other shampoo…do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?Think about it. Everybody ..
August 09, 2005
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask… how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value ..
August 08, 2005
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a ..
August 08, 2005
One of the most important things to do now that you’ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.You've picked a great ..
August 08, 2005
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the .
August 07, 2005
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. You should advertise almost everytime and almost everywhere using a very pleasant, smart and persuasive manner if you want to accomplish your final target: Making Sales .
August 05, 2005
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time ..
August 03, 2005
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it’s the real thing, I swear! Not one of those 1999 tech busts!...Seriously!) If you own a small ..
August 03, 2005
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.First, small business owners are told that advertising often has a cumulative effect, so ..
August 01, 2005
Yellow Pages Ads - Buying SecretsOK- let’s agree that many businesses can benefit greatly from Yellow Pages advertising. Let’s also agree that few businesses enjoy paying for this “necessary evil”. So how do you decide if it is right for you, what books to use, how much to spend and how to build a ..
August 01, 2005
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. However, it is an activity that often leaves us with unsettling questions. Am I wasting my money? Is there a better method, message, or ..
July 30, 2005
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:“Scott measured the results we were getting from our advertising, and as a result, this confirmed my .
July 29, 2005
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular “keywords" in the major search engines. Thousands ..
July 28, 2005
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet .
July 27, 2005
The publishers of the popular video game “Grand Theft Auto: San Andreas” are feeling the heat from the Federal Trade Commission as of late. A probe has been launched into the popular video game and this comes on the heels of New York Senator Hilary Clinton and Michigan Congressman Fred Upton urging .
July 26, 2005
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in ..
July 25, 2005
People say it all the time: “This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on .
July 24, 2005
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact ..
July 24, 2005
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising ..
July 24, 2005
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is “Free Advertising”???Before I get into the specifics of actually HOW to get free advertising - it’s important for you to completely understand exactly what free advertising is.“Free Advertising” is any mention, listing ..
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