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July 28, 2008
Small businesses and start up companies frequently ask their marketing partners for that “free advertising" they are always hearing about. In reality, nothing is really free but there are ways you can build a brand with little or no marketing budget.In every business segment there is a ..
July 27, 2008
The monetary value may not be very high for military challenge coins however, the keepsake value is worth more than you could ever pay for this coin. These coins have been called by many names: military unit coins, commander's coins, honor coins, and pride coins just to name a few. The names all ..
July 25, 2008
Of course you want the everything your customers see to remind them of you. But how can that happen? We don't always think of the same product for various needs, but we do often remember solution based products when we have a specific need.How can that help you keep your product in front of the ..
July 25, 2008
You've probably seen the ad. It opens with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani.The New Yorkers exclaim over the dishes. “The alfredo is great!" says one trendy-looking, young man. Then comes the clincher: The cook comes out and says ..
July 25, 2008
Marketing has radically changed over the past several years even though it hasn't changed at all for thousands of years. If that statement seems to be contradictory it really is not...That is, while many of the formats for marketing have evolved many of the common principles that make marketing ..
July 25, 2008
Small businesses get started in a variety of ways. Most small businesses have gone through the rigor of developing a business plan. However, the really successful small businesses also think about how to build a brand not just a business.Build a Brand with DistinctionIt is critical to be ..
July 24, 2008
Americans take for granted the many brands we see all around us. The coffee you drink in the morning, the shoes you wear, the paper you read, and the job you go to all have strong brands that make them different from all others. But how do you brand your particular business? Answering that question .
July 24, 2008
Choosing a business or company name is a critical step in the corporate branding process. Your name is the first thing that consumers will see, and is the basis of the first impression that they will form.You probably have several ideas in mind, and this article will provide some tips about how to ..
July 24, 2008
People tend to do things online that they would never do in person. This is true for personal communications and, too often, also for professional branding. A company may have a powerful logo and slick printed materials that present a clear, powerful message. Then, inexplicably, their website is ..
July 23, 2008
Once you have an effective marketing message, or unique selling proposition, (USP) you must integrate that USP into any and every media that leaves your hands, or the hands of your employees. It is how you get the message about what you do out into the real world where patients and prospective ..
July 23, 2008
Nowadays lot more attention is given to logos for marketing. Logos are used for marketing and branding tool for both an individual product or for an organization as a whole. According to market research people every individual or company should choose a logo carefully as logo should communicate the .
July 22, 2008
There are a multitude of Logo Design Firms, but some stand out due to their innovativeness, creativity and cost effectiveness. Logo design portfolio must be very impressive and must testify to the creative capabilities of the professionals. Designers deal with countless concepts along with the ..
July 22, 2008
Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick. In this article let us take a peak at ..
July 22, 2008
Ever sat around with some friends and gone over what was popular back when you were younger? Depending on your age you might go over the tie-dye, laid back look of the sixties, the bellbottom, platform shoes look of the seventies, or maybe the techno, wildly colored hair and shoulder pads of the ..
July 21, 2008
If you're new in business and you want to stand out from the crowd, you can use your local Toastmasters club as a great resource to help you do that. Toastmasters International holds two major contests a year, which are even greater opportunities to put yourself in the spotlight and get ..
July 21, 2008
"Why should I choose you, versus any and all other options available to me... including doing nothing?" This is the question that your patients and prospective patients are asking in their heads whenever they are trying to decide what they are going to do, or who they are going to see about ..
July 21, 2008
Dreams and Passions? Of course madam. I don't know about you but sometimes when I read one of those wonderful ‘strap lines’ dreamed up by ‘clever’ marketing people, I wonder what planet they're on.You know the sort of thing, a bus company that promises to “move your ..
July 20, 2008
Businesses big or small need to have a brand name recognition. It is this brand name recognition which is helpful in gaining new and repeatable business. All companies try to advertise their products to sell more and more. Advertising can be done via TV, print and media campaigns. These campaigns ..
July 18, 2008
What is a logo anyway? Wikipedia defines a logo as: a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, ..
July 18, 2008
OK, so you own a restaurant, and you're looking for some out of the box ways to create a more upscale image in mind of the public. What can you do? Well, there are a lot of things you can do. But one of the best and most effective ways of doing it is by offering valet parking service to your ..
July 18, 2008
In part one of this article I did a quick summary of branding and art licensing, how it works, and where it started. In this part of the article, I will attempt to answer some specific questions posed to me regarding this Internet phenomena, which, once was closely held information by major ..
July 18, 2008
"Can you hear me now?"Branding is a primary way to attract business. It is an expression of your identity through various strategies you use to create the perception that your services are the only solution to someone's problems. If you're in a practice or a business-even if you're just in the job ..
July 18, 2008
When it comes to small business, many companies have never answered the age-old question “Who am I?"They have never actually taken the time to develop a positioning statement?Huh? A positioning statement? Why do you need a positioning statement?To be honest, people often get a ..
July 18, 2008
Now that you've decided what kind a business you're starting, you need to work out a name for you're business. Think of a name that people will remember and encapsulates what you do. It also helps if your business name isn't too long and is easy to spell. This will help those that need to remember ..
July 18, 2008
Google founders, Larry Page and Sergey Brin, Oprah, Steve Jobs, and J.K. Rowling, author of the Harry Potter series, have three things in common:1) They became billionaires. 2) They started as unknowns with little money and no early springboards. 3) They didn't achieve success by hype but by ..
July 17, 2008
Creating brand awareness is key to your marketing success. Many marketing techniques from big businesses can be applied to small businesses as well. The first thing that comes to mind Is branding your business. What is your business all about? What makes your business stand out from other ..
July 17, 2008
Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the Internet. One of the ways businesses stay modern is to rebrand themselves. If you are preparing to rebrand your company, read on for mistakes to avoid while in the rebranding ..
July 17, 2008
Brand is one of the overriding requirements for products. Brands create awareness, improve appeal and influences perception of a product.Many service companies don't work hard on their brand because they don't think they can do it without a product. But service companies are missing out on so many ..
July 16, 2008
First child or first business, finding a nice name for it can make people work up a sweat. Looking for that perfect name which is suitable for your business, and is yet memorable and “creative sounding" could prove especially difficult. While we're not going to run up a list of “baby" ..
July 16, 2008
This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply for the sake of change. Without clearly understanding the brand relationship with the customers ..
July 16, 2008
A Logo golf tee is basically a regular golf tee with a logo imprinted onto the stem.For those of you who don't know, a golf tee is the little stand that a golfer uses to hold the ball when he / she hits the ball for the first time on each hole.This may sound a little confusing but the place where ..
July 16, 2008
In my efforts to help clients to improve their ability to influence the actions of both their prospective customers and employees, I am always looking for effective, successful examples. I recently received one from, of all sources, an 800 pound gorilla!Good If I were to say: Always the low price. ..
July 16, 2008
Several years ago, I wrote a few ezine articles on license imaging, branding, etc. how it is done, and what are some of the “tricks of the trade". As all things change, including the way we do business, especially on the Internet, most, if not all of my articles are outdated, though many of ..
July 16, 2008
Children and Mascot Mental ImagesMascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child .
July 16, 2008
One way to advertise and promote positive associations with your business is through promotional marketing. Promotional marketing gives members of your target market items for free. These gifts immediately give your business a positive connotation that can translate into future sales. In addition, ..
July 16, 2008
Promotional products are one of the smartest ways your business can advertise. Promotional items are proven to be affordable and effective methods for marketing and advertising efforts. When you give your target market something for free, your business can enjoy the positive impact that will ..
July 15, 2008
The tension in the country was palpable. The teeming football loving fans of England were staring loss and the attendant absence at the World Cup Finals 2002 in the face, and to make matters worse, on their home soil. Their opponents, the Greeks had just a few minutes to hold out and the sweet ..
July 15, 2008
"If no one is sold on you, no one will buy from you"Welcome to the world of personal branding.This is the era of the brand. A lot is said about product and corporate branding but human beings are part of the interface between brands and the product or company. The inescapable result of this fact is .
July 15, 2008
Corporate identity is the masthead of your company, communicating your business strengths, values and customer service philosophy wherever it is experienced. It is the essence of consumer communication that will run through everything from basic stationery and product literature to media ..
July 15, 2008
Personal branding is defined as when an individual has become a brand much in the way that businesses are brands and often identifies an individual as an expert in their field. This can be deliberate and sometimes it can just happen as a result of a business persons activities.Richard Branson, ..
July 15, 2008
The words “branding" and “differentiation" are sometimes thought to be interchangeable by journalists and business owners alike; but the chasm between the two is wide.Branding is the recognition that comes with promoting a company's name or product through general advertising for which ..
July 15, 2008
There are a few things in life that you can't have too many of. You can never have too many t-shirts, you can never have too many pens, and you can never have too many torches. That could be why they are three of the top promotional items that are available on the market today.All of us have had a ..
July 15, 2008
There are few promotional items that are as versatile as glassware, which is why a lot of companies choose branded glassware as a promotional item. When you offer promotional glassware, you are going to find that there are plenty of options to suit all your promotional and gifting needs.Why is ..
July 15, 2008
Who doesn't like games? After all, games are fun, and they can be enjoyed by anyone. If you go to certain restaurants, they offer games on the table that you can play while you are waiting for your food. They do this in the hope that you will buy a copy of the game that you are playing. Promotional .
July 14, 2008
The name for the service or the logo for it is not a minor issue as this is the one thing that people will remember and this is the thing that leads to fame and success. Whether it's Google or Microsoft it is the name that says it all. It is not just for identification but rather it is the ..
July 14, 2008
Personal Branding is becoming a standard in career management and advancement. Employers, hiring managers, recruiters, etc. all want to know what makes you different and what unique promise of value you bring to the company. Today's job market has become fiercely competitive with the Internet and ..
July 14, 2008
Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a marketer, we must protect the brand and understand the brand's promise so we don't screw-up the ..
July 12, 2008
What is personal branding and how we can turn into branding moguls? I have been thinking about branding and how people use it sometimes without really knowing much about it and the power of it.As we know personal branding represents people, their companies and what they do on daily basis. Personal ..
July 10, 2008
After nearly twenty years of corporate branding experience, the same question still arises when naming a new business - “What is the most important factor when deciding on the best company name?" Some naming experts would argue it's the length of the name, or the ease of pronunciation or the ..
July 10, 2008
He's the Incredible Hulk. He's big, he's green and he's really, really angry. He is also the first of the remarkable remake/sequels that Marvel Studios is putting out to reclaim the integrity of their brand. We all remember the first film by director Ang Lee. It was sharp, it was cool, the CGI was ..
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