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May 31, 2006
Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong ..
May 31, 2006
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, ..
May 30, 2006
“Do I need to get a professional logo for my company?”This question has more than likely come to your mind, whether you are just conceptualizing your business or your business has just taken off the ground.Before you decide to get a logo for your company you should answer some questions to ..
May 29, 2006
Online sales are becoming an ever more significant segment of the country's retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.E-shoppers are ..
May 29, 2006
What if you could instantly get credibility, confidence and satisfaction that people in the business world are going to take your company seriously? A professional business brand can do just that for you. Forget about revenues, visibility and brand recognition just for this article, a professional ..
May 28, 2006
Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.But exactly what is branding, anyway? Think of branding as predefining what a ..
May 24, 2006
Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a brand name to the product being offered to the customers. The word “brand” is a comprehensive term. According to the American Marketing Association, a .
May 24, 2006
Company Logo Design? Brand Identity? Are they really important? Yes, they are!A corporate identity or brand identity is the visual, emotional and cultural representation of an organization and its mission. It is the public image of the company that strongly identifies it and depicts the message ..
May 19, 2006
The marking of glass for industrial use has been done for hundreds of years. In the past the methods used have included ink stamp marking, sand blasting, air grit, acid etching, scribing etc.Industrial applications of glass marking include:1. Marking of safety information on safety glass used in ..
May 18, 2006
Classically Corporate Identity has favored logo related issues that either represent admirable aspects of a company or that engender feelings or emotions companies want potential or actual customers to experience. Although we still hope to show admirable attributes and evoke proper emotions through .
May 18, 2006
Industrial name plate is a vital industrial product identification tool. Each product needs to be identified, for this name plates are attached or printed directly on it. The design of industrial name plate is very important as the nameplate mirrors the image of an industry and its products. It ..
May 17, 2006
In certain cases the company name itself is used as a family brand name under which varied products of the company are marketed. This process is called corporate branding. Corporate branding is resorted to only when the company is confident that lending the company name to its products gives a ..
May 17, 2006
Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand. Corporate logos are those that are used by companies and corporations. ..
May 17, 2006
Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person’s mind about the company. For this, the logo has to be attractive, unique, and functional. It should also represent the company’s image ..
May 15, 2006
The most crucial part of a branding is it will often be the first or only impression that you leave with most of your future clients.Branding is the process of creating a specific strong, memorable image and identity for your business. Using good design techniques and responding to clients ..
May 15, 2006
Does your brand evoke an emotional response? Does your brand create loyalty? What would make your clients eager to pay for your products and services? If you answered “yes" to the first two questions, you don’t need my expertise. However, if you want to know how to attract your perfect client ..
May 14, 2006
The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the .
May 13, 2006
I was on a flight from Los Angeles to Houston and the Chairman of Continental Airlines at the time, Frank Lorenzo, sat next to me.We had a nice chat, and after the flight, shortly after he had scooted off, as I was making my way through the terminal, two flight attendants who served us, strode up ..
May 13, 2006
Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money. I completely disagree and can site numerous examples of brand names being build out of industry sub-sectors ..
May 11, 2006
Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong .
May 11, 2006
In an illiterate world, who will want to buy books, e-books, magazines and newspapers?Reading is indisputably in decline, which upsets or pleases people, depending upon one's viewpoint. In the USA, we’ve suffered a 10% decline in literacy from 1982 to 2002.The data are clear—-people are becoming ..
May 09, 2006
Private Label Drinking Water for the Hospitality and Lodging Industry Building Brand Awareness and Customer Loyalty in a Competitive EnvironmentThe Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding ..
May 07, 2006
Have you ever seen what you thought could have been a great business but for some reason it doesn't catch on? What you will learn here is how to avoid:- Frustration - Mistakes - HeartacheHere you will have the right thought process when giving your business a name that will be remembered. You've ..
May 06, 2006
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate ..
May 04, 2006
A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers easily identify their products. The trend caught on, and today corporations, services, products, ..
May 03, 2006
Last week, I wrote about packaging and the environment. Since then I have been flooded with a host of interesting new packaging and product introductions. Surprisingly much of the packaging innovation is coming from outside the U.S. than from our own national companies.It seems that there is much ..
May 02, 2006
Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.In preparation for my role on a branding panel at the recent Washington Bankers Association marketing conference, I hired a clip service ..
May 02, 2006
In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing.There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.Branding ..
May 01, 2006
It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. But without long-range branding plan you are wasting your time and money.The ..
May 01, 2006
Chachkas (sp)…Freebies…Giveaways. Through the years, promotional items have taken on many names…most not very complimentary. We’ve all been on the receiving end of promotional items, and typically our overall impression is synonymous with throw away, little or no value, worthless, not an essential ..
April 29, 2006
We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Thanks to the ‘prudence’ and ‘financial management’ of our current party this has gone from 24th to 31st May since 1997. Most readers of .
April 27, 2006
Deciding to move forward on a design and marketing project can be a big deal, but it doesn't have to be. Beyond the emotional benefits of feeling more confident when promoting your business and looking more professional in front of prospects, brand recognition and a myriad of other benefits, let's ..
April 27, 2006
Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.Remember that even if you have the most gripping content out there, if you brochure's layout isn't inviting, interesting and non threatening, no one will read ..
April 27, 2006
Q: What makes branding unique for business-to-business companies and is it as important for them as branding is for consumer product companies?If your business provides products and services to other businesses, you can achieve the benefits of a strong brand identity in customer loyalty, buying ..
April 27, 2006
Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every ’touchpoint.’So how do we ..
April 26, 2006
In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and attract new franchisees who see their success in the market place.Having been a Founder of a Small ..
April 26, 2006
Deadly Sin #1 of Packaging Yourself - Not Staying ConnectedHow connected are you? Could you find help for a project, find another job or locate the most important resources for your career on deadline?In today's faced-paced, ever-changing business environment it is important for you to keep your ..
April 26, 2006
Everything you do in life – from the way you dress to the car you buy, from the friends you see to the club you belong, from the notes you write to the way you speak -- either builds or diminishes your personal brand. Below are ten suggestions for building a stronger personal brand.One: Become an ..
April 24, 2006
Create your design brief in 4 simple steps. Business logos and slogans are undoubtedly two of the most important elements in any company's marketing mix. They define the visual style and “attitude" of an organisation and will be responsible for creating the all-important “first ..
April 24, 2006
Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence characterizes what a brand stands for in the minds of .
April 23, 2006
Picture this: You are sitting at a conference table between two business coaches. One coach tells you he has helped many small businesses improve their bottom line. OK. That's great, but you decide you don't need him and you can cross him off your list. Then you turn to your other side. The second ..
April 22, 2006
Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move .
April 20, 2006
There has been a lot written about branding, but I thought I’d take a fresh look at the subject and ask the simple question, “Why are buyers attracted to brand names?”Five basic reasons come to mind:(1) Brands imply safety. If a name is recognizable, it doesn’t sound experimental. For example, ..
April 20, 2006
Here are a few tips on what you should take in consideration before choosing a company to design your logo.1- It’s very important to understand that different design companies offer different kinds of service. If you’re starting a new business or have a small website you shouldn’t spend hundreds of .
April 20, 2006
I know what you’re thinking. “Why on earth would we do that when our brand is well recognised in our industry?” Well, for the same reason you buy a new suit – to keep up-to-date and look super attractive to those you want to impress. Too many business owners and managers think that because ..
April 19, 2006
You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that .
April 15, 2006
Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in ..
April 14, 2006
When people hear your business name, they virtualized up a set of “perceived” impressions about you, your business entity. This would in turn influence as to how they think about your business, and eventually buy from you. Those thoughts will eventually define your business brand, and eventually ..
April 12, 2006
You can hardly influence the development of your child by selecting whatever name. That is one of the conclusion of Steven Levitt published in the book “Freakonomics.” Most influence is given to a child before it is even born. You can do wrong however – according to an example in the same book of a .
April 12, 2006
When creating a truly great company name, the number one consideration should be the level of “engagement.”“Engagement?” you ask incredulously.Yes… engagement.While there are all sorts of naming strategies… metaphors, acronyms, coined/ invented, key attributes, positive connotations, etc., the one ..
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