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April 12, 2006
Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best, branding includes getting consumers to feel good about who you are as a company.One way big-name ..
April 10, 2006
If you are a moderately successful businessman, happy with the limited success that you have got through your word of mouth referrals, then this article is not for you. However, most entrepreneurs want to grow and are always striving to keep in pace with the competition, or else their existence is ..
April 07, 2006
How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.The world's ..
April 06, 2006
Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the ..
April 06, 2006
If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the ..
April 06, 2006
Everything you do is linked directly to your Personal Brand. As entrepreneurs and small business owners, we have a distinct advantage that larger companies do not. When it comes to our brands, we have the ability to get very personal.Larger companies strive to establish a relationship with their ..
April 05, 2006
Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work? The simplicity of their design and its ..
April 04, 2006
All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct? What happens when the Gay and Lesbian Community or a fringe within their ..
April 03, 2006
Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?How do you differentiate yourself? With the explosion of service businesses it should .
March 31, 2006
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers’ needs.Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What ..
March 31, 2006
How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you ..
March 28, 2006
Brand Identity is a conversation, an interaction—a brandversation. Like any conversation, it leaves an impression. Of course, the nature of the impression will depend on the value of the interaction, the way it has been communicated, the way it has been received, and the extent to which it has been .
March 28, 2006
A few months ago I phoned a number of builders and renovators to research some upcoming magazine articles. Many were gracious enough to spend 5 or 10 minutes answering some questions (I always appreciate that).One question I asked was “do you guarantee any part of your service, over and above .
March 24, 2006
As any young freelance designer in Paris will tell you, you must approach design houses in Europe with an answer to their plea for something new and different, innovational and having never been done before. It makes one question weather beauty and wear-ability is no longer important so long as the .
March 22, 2006
As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on selling your company name with its new industry twist. In this article, you'll learn why branding your company is so important for IT specialists.Don't go in flashing the ..
March 22, 2006
Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head:Should I have a logo?The answer to this is really internal. You know your market, your customers and your plans for your business better than anyone. So before ..
March 21, 2006
Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the ..
March 18, 2006
All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company, product and service offerings. A strong brand shows how your offering is different and should clearly ..
March 14, 2006
No competition?! Is this naïve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me ..
March 13, 2006
According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”.Today, we know that there are a lot of ways to advertise. ..
March 13, 2006
As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It’s time to find out what is your brand identity.We will warn you that facing .
January 08, 2006
Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that?Dear Affiliate Manager,What tools are you providing to your affiliates? If it’s just a standard button or text link, you’re only doing half your job. Not only is it less productive for you to have a group .
January 08, 2006
At times it can seem as though the airwaves (especially late at night) are saturated with commercials touting the latest cure for hair loss. Some of the most ubiquitous advertisements are for hair transplant surgery. Many are familiar with the Hair Club For Men’s famous tagline: “I’m not just .
January 07, 2006
Credibility: I admit it is a term I use quite often. In fact you'll see it all my company's marketing materials. Credibility is often ignored by my businesses, but if you have it, your business has a tremendous chance of continued growth, if you don't have it - buckle up, it might be a bit of a ..
January 06, 2006
Could you imagine if the “Golden Arches" were purple, or if IBM's colors were red and green? You may have wondered who, how and why they came up with the colors that they did. Why is it that so many restaurants like McDonald's, Burger King, Taco Bell, Pizza Hut, Subway all use red, orange, ..
January 06, 2006
I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous .
January 05, 2006
First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a ..
January 05, 2006
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it's best that way, I kind of ..
January 04, 2006
If you own or operate a website in conjunction with your business, consider posting a Visa logo, or even Visa / Master Card logos on your website. Visitors browsing the site will be more apt to linger and shop when they know you offer the convenience of buying on credit cards.To display Visa or ..
January 03, 2006
“Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all.”-- Dwight D EisenhowerFrom top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, “branding” has become one of the most significant ..
January 03, 2006
The Key IngredientYou've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life ..
January 03, 2006
I shop therefore I am? As Ireland's largest shopping centre opened in Dundrum and consumer spending rocketed across the country, 2005 was a year in which our love affair with brands showed little signs of abating.Whilst H&M, House of Fraser, Harvey Nichols and Starbucks arrived to great fanfare, .
January 03, 2006
Powerful brands are built, not born. A quick perusal of global marketing consultancy Interbrand’s fifth annual ranking of the world’s top 100 brands clearly demonstrates this fact. Released last summer, Interbrand’s listing illustrates the value of having a disciplined and methodical approach to ..
January 02, 2006
How does a small company or individual eBay seller who wants to get big one day do it? The answer is easy - they work hard to stand out from an already crowded field to have their product, service and name recognized before the others.This can be acheived several ways:First, is to simply have a ..
January 01, 2006
This question I don’t really get asked its more I see when a person requests a quote and say’s “I would like a custom flag made using my logo the colors in my logo are navy blue, red, yellow and white"After being a flag maker for many years I have found out that many flag manufacturers out ..
January 01, 2006
What makes a company brand magnetic -- one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of nature will reveal the answers. Forces such as magnetism and gravity, while seemingly subtle, have a powerful and constant influence ..
January 01, 2006
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at .
December 30, 2005
There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isn’t a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee tastes like coffee tasted before the American cuppa ..
December 30, 2005
.jpg, .gif, .png, .eps, .pdf, .tif; file format options or a bad accident involving alphabet soup? Every time a graphic file is saved on the computer, the program saves the artwork with a specific file format. Some formats are high resolution, some are low; some are specific to the native ..
December 29, 2005
1. Their guarantee. Only work with designers that stand 100% behind their work.This is an easy way to identify if the designer is an expert and a reputableartist - ask how he/she stands behind the work and service.2. Their current portfolio - Does their portfolio have the quality of work thatyou ..
December 29, 2005
Yes!It's a proven thousands of times every day. A well-definedbusiness image will increase sales by making your companymore "credible". The return on investment for using businessHere's why.According to Bill Gluth, Creative Strategist with DevelopYour Vision, The 3 main aspects that need to be ..
December 29, 2005
You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. In either case, I promise you that taking a moment to internalize this article ..
December 28, 2005
All businesses have to have some sort or other logo of their own. This logo is the media wherein they introduce themselves to their clients. It is a known fact that visual processing is a very important way of gathering information as a good design is always remembered for ages. Keeping this in ..
December 28, 2005
A corporate logo is actually a part of a brand entity. It is something in which it’s shape, color and typeface are all different from others in a similar market. An effective logo has to be one that is recognized instantly, while evoking some emotional response to the public. The well-designed or ..
December 28, 2005
I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump ..
December 27, 2005
Deadlines are a part of business, particularly in the business of design. Clients often approach me in the 11th hour, expecting a miracle. The truth is, while accomplished designers can create extraordinary artwork in a shorten amount of time, it's more advantageous for business owners to afford ..
December 23, 2005
You put a lot of thought into naming your children, why wouldn't you spend a considerable amount of time naming your business too? Your business name is the first impression of your business and the products and services you offer. It's important to name it wisely.Your business name should reflect ..
December 22, 2005
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product ..
December 21, 2005
Your consumers are bombarded everyday with thousands of brand images and sales pitches. "In order to survive the onslaught of choices, consumers make snap judgments." I read this in a book that was recommended to me entitled All Marketers Are Liars. What's fascinating about most of us is that ..
December 20, 2005
The world of business is a very competitive one with each executive competing with the other to get the best of sales, profits and customers for their business. This means that all businesses interested in becoming successful have to concentrate in developing their corporate image and identity to ..
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