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December 20, 2005
You've decided to make the leap. You're going to start selling your products and services online. You're excited. Wow! Millions of people will be able to buy from you.Let's see --- what will you need to do first? Yep. You'll need to create your own Web site.A week or two later, your Web site is ..
December 18, 2005
In Network Marketing so often you hear the word – Duplication. You must duplicate yourself. Well, I don’t know about you, but I do know it is impossible to ‘duplicate’ myself!Have you had the same life experiences I’ve had? What about your education? Your skills? Is it possible to really duplicate ..
December 18, 2005
It’s very upsetting to find someone using your business name, or one that is “confusingly similar.” If you’ve taken legal steps to protect your name, you are in a much better position to protect your interests.* If you are successful, you will be copied.I learned this lesson the hard way. When my ..
December 17, 2005
Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Human emotion is what compels most of us to react or engage. Applying visual graphics and wording in your outdoor signage ..
December 15, 2005
Why Become A Motorsports Sponsor?A company can benefit from motorsports sponsorship in many ways, such as:1. Driving SalesSponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, ..
December 15, 2005
Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that ..
December 14, 2005
Small Dogs Press is a new publishing house. In addition to selling their first title, “She's the Girl," Small Dogs wants to create awareness of their brand. Here's what publisher Susan Sabo has to say about some creative (and inexpensive) ways to do so:"I've spent as much time and effort on ..
December 14, 2005
It's winter time, the breed inspection season has come and gone in North America, and along with it branding season.Branding season for horses--NOT for horse BUSINESSES.If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the ..
December 12, 2005
The news has been reporting that Tommy Hilfiger is up for sale.As of this writing, there are various clothing brands and investment groups pondering an acquisition of the Tommy Hilfiger company.There is no question that Tommy is one of the leading clothing brands in the world.It has been reported ..
December 10, 2005
Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies are no pimps. They are .
December 08, 2005
A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea.Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non ..
December 07, 2005
A few days ago, I mentioned that an easyJet flight to Venice had provided me with an insight to Stelios (Haji-Ioannou), the founder of the ground-breaking low-cost airline, which has revolutionised European air travel.He was listing his top five things he ‘wished I had known when I ..
December 06, 2005
The best brander I've ever come across on the web wasn't even trying to sell anything. Lance Winslow, die-hard article-writer and EzineArticles.com fan, gave me a swift kick in the right direction with his latest "accidental" strategic article campaign. Thanks to Lance's brilliance, I was reminded ..
December 06, 2005
According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved.Robinson has been a creative director for 20 years and has managed countless projects for countless companies (Revlon, Marriot, and ..
December 06, 2005
Using lines and shapes and your company or business name can create an awesome and unique logo design that everyone will remember.Nike for example uses a type of swoosh line and when you see this line you know it is Nike. So, why not come up with your own unique lines and shapes to convey your own ..
December 05, 2005
Your website must serve as the mirror that reflects your company’s corporate identity. The principles it stands for, its products and services, its achievements and its unique features — things that differentiate your company from your competitors. A strong corporate identity is the pillar to ..
December 03, 2005
An emblem is a visual representation that defines an idea, thought, or an entity. It's synonymous with the words symbol and sign.They are written everywhere in our daily lives. Around the world, it is universally accepted that the symbol of a heart represents love; or that a peace sign tattooed on ..
December 02, 2005
Real Estate Marketing slogans arouses interest in your audience and can be the vehicle that helps establish your “name brand" and invigorate your real estate career.A good, well crafted slogan can propel your business in quantum leaps, while a poorly considered one can be as effective as none .
November 30, 2005
Have you thought about your logo colors and what they stand for? If you're like most people, the answer is no. Many people simply choose colors that they like, or colors that feel good. One CEO I know likes his designers to use the colors of his alma mater in the designs he was given. But colors ..
November 30, 2005
A logo should be thought of as a living design. As times and styles change, the logo design should keep up. Otherwise, a logo starts to look old and tired - not things you want to portray to your customers. Mild changes can make a big improvement while still helping retain the image your customers ..
November 30, 2005
Designing a logo can be an exciting process, and with an infinite array of logo design possibilities, it’s easy to forget to think about how your logo will look when you’re actually using it. No matter the nature of your business, you want to make sure your logo will look great no matter where you ..
November 30, 2005
A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ..
November 30, 2005
Steps to Creating Your Sonic Personality©1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a ..
November 30, 2005
How to Give Good Sonic Personality©We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We ..
November 30, 2005
Every Business Has A Story To TellEverybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing.We have at our ..
November 29, 2005
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.But exactly what is branding, anyway? Think of branding as predefining what a ..
November 28, 2005
Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will lead you to using your image ineffectively to build your .
November 27, 2005
Why purchase corporate gifts? The benefits of corporate gift giving can never be under-stated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing which will lead us to corporate gift giving!Corporate ..
November 26, 2005
Let's face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the general store. Every year you knew approximately how much you were going to make. A good year mean't 10 or 15% over ..
November 24, 2005
Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people.Brand is valued in the balance sheet under ‘Intangible ..
November 23, 2005
A client of mine once called after I had given a presentation to him about his company's brand. He was calling to say we needed to change the shade of taupe we had all agreed upon for the firm's logo.I was surprised to hear this busy man talking taupe, convinced he had more important things to ..
November 23, 2005
Hard times create amazing successes.Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices, and shrinking margins, a few remarkable businesses have discovered how to make their brands irresistible to more and more customers. And ..
November 23, 2005
I got more calls yesterday than I have in weeks and from real people too. Holiday weeks are when smart marketing takes place. Chances are you will get to talk to someone for the following reasons:People are in a good mood - Its the holidays; People are in their offices instead of traveling; People ..
November 23, 2005
You want to know how these guru's are making money??They spend a lot of time and effort to achieve good product and name recognition.People may forget your site, they may forget the name of your ezine, but they won't forget your name if you know some good way to gain name recognition.EmailWhen ..
November 21, 2005
When you meet someone new, do they remember your name? Do you remember theirs?Sometimes you do, but more often you don’t. But, the more often you meet that person, the more times you hear their name, the more likely you are to remember them, recognize their name, and know who they are the next time .
November 20, 2005
I’ve seen it all. The good, the bad and the ugly of Web site design. And the more I analyze what’s on the Web, the sadder I get, because the Web has become open game for Web site designers with bad taste and no plan.On the other hand, there are many talented Web designers to choose from. But talent .
November 17, 2005
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a successfully developed brand and the ..
November 17, 2005
When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin.And when I hear the word closeout, I think of my Dad.Why?Because each of those people are individuals who, in MY mind, have the most ..
November 17, 2005
Your Slogan is the “Headline” for Your BusinessTell people in a short phrase or sentence what you want them to know or remember about your business. The best ones conjure up a strong mental image, that will be forever linked with you in their memories. A little wit, humor, insight, unusual (yet ..
November 16, 2005
In 1974 we left our college teaching life to return to industry so that we could support our children as they entered college. (I increased my salary substantially.) We moved to Southern California and merged into the frantic culture in the town of Valencia near Magic Mountain.In contrast to small ..
November 16, 2005
Naming your business is probably the second thing you’ll do when you start it, right after you decide what sort of business it will be. It’s a decision that you’ll have to live with every day so here’s something to think about before you print up those business cards.Names don’t matter. Really, ..
November 14, 2005
Private Label Trends The beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for private label. While newsworthy trends are beginning to unfold, savvy sellers explore the impact these changes have on consumer behavior in concurrence with their ..
November 11, 2005
It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. The name, logo and tag line are two dimensional elements in a three dimensional world. And to become “real", to become a living, ..
November 11, 2005
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right .
November 11, 2005
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a ..
November 10, 2005
Your Label Says A Lot About Your BusinessA brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or service by customers and potential customers. As competition intensifies, small business owners are realizing the power of ..
November 08, 2005
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good name at all costs… it is one of your most precious assets.How do you develop and preserve an ..
November 08, 2005
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand ..
November 08, 2005
Differentiating and communicating your product’s unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do offer something exclusive and different, just one ..
November 08, 2005
OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention…but how? Many companies will rely on the skills a good branding company to craft their presence into something that .
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