 |
|
|
|
|
|
|
|
|
November 06, 2005
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. That powerful brand image tends to hold ..
November 03, 2005
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Gathered together in a separate room, the ..
November 03, 2005
What if there were no Franchised Brands? What if none existed? Some believe that might be better, yet others point to the fact that there would be less choice and fewer small businesses. Did you know on this particular point of contention that there are 450,000 or more franchised outlets in the ..
October 31, 2005
Microsoft… IBM… Wal-Mart… Nike… Adidas… Time Magazine Six of the largest public companies in the world…leaders of their respective industries… innovators and creators of products, services, and information… You know who they are. You study their growth, their balance sheets, their risks, their ..
October 27, 2005
Motorola Chairman/CEO, Ed Zander had some harsh words for Apple regarding the simultaneous release of the iPod nano with the Motorola ROKR, but, more importantly, he had admonition for his own brand as well. Having a lot of previous success with the RAZR, the ultra sleek and stylish flip phone, ..
October 26, 2005
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you .
October 26, 2005
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued .
October 25, 2005
Individuality... uniqueness... Identification. “This above all: to thine own self be true."What do all of the above have in common? They all translate into the meaning of ‘identity’. Without it, we have no representation of our own characteristics or behaviour. Without it we remain nameless. ..
October 24, 2005
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been under fire by Major League Baseball for making light of the steroid conflict within the league. The scene opens upon a player who was pulled from the game for “testing positive for a performance-enhancing substance.” .
October 24, 2005
The concept behind the Holiday Inn Express brand certainly should be “smart.” Customers are supposed to feel an increased sense of intelligence after staying at Holiday Inn Express because they have recognized and capitalized upon good quality for a great price. With the reputation of Holiday Inn’s .
October 22, 2005
Remember this passage from the movie, "Pulp Fiction"?In the movie, Samuel L. Jackson told you it came from the bible, Ezekiel 25:17, and it went like this:"The path of the righteous man is beset on all sides by the inequities of the selfish, and the tyranny of evil men. Blessed is he, who in the ..
October 19, 2005
Companies have learnt that they must try to sell those products, which people really want else they could suffer losses. As a result, many companies are making great efforts to adapt themselves to changing customer requirements.When the dot com bubble burst a number of companies suffered heavy ..
October 19, 2005
A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.A company logo is like a visiting card, which gives one insight into the company. A company logo should ..
October 19, 2005
Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the great. Unlike the Swiss, we don't do neutral terribly ..
October 19, 2005
The brands are coming! Their arrival has been evident in our supermarkets and on the main streets of our towns and cities for some time now. It started as a trickle, led by the makers and the retailers of consumer goods, but it has more recently become a fast moving torrent that races headlong ..
October 17, 2005
Corporate promotional gifts come in all shapes and sizes. They can range from the very common personalized pens, calendars, mugs, caps and fridge magnets to very sophisticated company branded software programs that are placed on the desktop or taskbar of a computer. Like every aspect of business .
October 12, 2005
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?Gone are the days when companies in India more or less operated in a monopolistic environment. Post liberalisation has not ..
October 10, 2005
A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have .
October 07, 2005
I have a great Callaway jacket – what do I like best about it? It has my website embroidered on it – a subtle yet distinct JVWisdom.com.Anything that is customized or personalized suddenly becomes very much more valuable. We like our own names and our company names and our sports team names, don’t ..
October 06, 2005
The Brand: A source of value for the consumerAlthough we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily exist in all markets. Even if brands exist in the legal sense they do not always play a role in the buying decision process of .
October 03, 2005
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications ..
October 03, 2005
There is something oddly intimate about the relationship between consumers and their iPods. In fact, it is easy to say there is something oddly intimate about Mac users and their Macs in general. For years Mac has presented itself as a niche for creatives. Perhaps after the mainstreaming of iPods ..
September 30, 2005
Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? “We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, ..
September 27, 2005
Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life ..
September 26, 2005
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ..
September 25, 2005
A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is different, that your brand is better, and why they should take time to care. That's it. You've got three seconds.It's imperative that you make it clear that ..
September 24, 2005
Imagine for a moment that a prospective client of yours is frantically thumbing through the yellow pages (or surfing the Internet) searching for the exact service you provide—and she finds herself faced with literally dozens of options—what is it about the way you convey and deliver your particular .
September 20, 2005
Remember That Brand? Well It’s Back! One would have to travel to the back woods of the Appalachians or perhaps to the cave dwellings in the Southwestern canyons to find anyone who has not heard of Viagra. Viagra, the market-leader of male erectile dysfunction prescription drugs, continues to occupy .
September 20, 2005
For years there have been individuals branded as embodiments of “The American Dream,” and now Lance Armstrong has once again raised the stakes. The Tour de France has always been a monumental sporting event, but even when Greg Lemond was in the yellow jersey we were not as inspired to identify with .
September 19, 2005
If your reading this article, chances are your surfing the net. You and millions of other people, from your same town,from your same country, from your same continent and all over the globe. Now with all these readers how did you come to read my article. I own a printing and promotional product ..
September 16, 2005
No, we don’t mean Bodie and Doyle... now I’m showing my age! So you’ve started your new business and the purse strings are tight (We know, we’ve been there!) So why should you be paying out good money for a logo that you could do yourself?We’ll give you a few things to think about below...1. Are ..
September 13, 2005
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be ..
September 08, 2005
Is Your Image Working for You?Ten seconds is all it takes to make a first impression – whether it’s your personal presentation or the first contact a potential client or customer has with your company. When you walk through their door – or they walk through yours – your image is imprinted in the ..
September 08, 2005
Whats in a name? Possibly your entire image – take time to choose the right name.Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the baby name books, the names that .
September 08, 2005
Personal branding is important to stand out from the crowd. Essentially branding is a function of public relations. And public relations is "relationships" with your "public". So here's some tips on how to Brand You ... to Stand out and Shine.* Do a personal audit to determine your values and ..
September 08, 2005
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising.1. Direct ApproachYou could simply cold call on a company and ..
September 08, 2005
The power of image has determined that it takes thirty seconds to form impressions about educational ability, capability, level of sophistication, personality, integrity, social ancestry and sense of humor. Many decisions not to hire or do business with someone are based on your appearance. People ..
September 03, 2005
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their ..
September 03, 2005
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to ..
August 26, 2005
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the ..
August 26, 2005
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to ..
August 24, 2005
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business. To say anyone can ..
August 24, 2005
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem ..
August 22, 2005
Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive…1. *Offer Special Touches That Your Competition Doesn't*That’s how guests at the Holiday Inn ..
August 22, 2005
How many times have you been at a networking function and been lost for words when asked “what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or ..
August 21, 2005
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.Whether you are a small ..
August 19, 2005
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of ..
August 18, 2005
Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee “cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no .
August 18, 2005
Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value .
August 18, 2005
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these ..
| | |
Arts & Entertainment