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October 24, 2008
I really wish I had time to go to book signings. I love meeting people, and it always feels so good when people tell you, to your face, you've done a good job and helped them.However, many who are writers are either introverts, or they're like I am: they don't have the time to get out and market ..
October 22, 2008
Whether you self-publish your books for children or you go with a traditional publisher, most of the marketing for your books will be left up to you, the author. Here are a dozen ways to market your books for kids:1. Set up a website for your writing and include an opt-in box on the site so people ..
October 20, 2008
As long as there have been published authors, there have been book tours. Face it, books don't often sell themselves. Strong promotion and marketing is the key to most merchandise sales and it's no different with books. When a customer looks at a product, most often, it's very clear what exactly ..
October 19, 2008
The Blogosphere, the wonderful world of blogs, is now upon us. Blogs, which are online diaries, journals, or logs, are one of the hottest and most influential book promotion techniques. The word blog is a contraction of the term Web log, and blogs are written on an endless array of subjects in an ..
October 10, 2008
Like marketing, self-publishing is the subject of entire books, and there are many available on the subject. Check the resources section of your local bookstore, search for “self-publishing" in your favorite search engine or Amazon, or go to your local library. If you plan to go this route, ..
October 09, 2008
The adage is old. The second hardest thing about writing a book is getting it on the bookstore shelf. The hardest thing is getting it off the bookstore shelf. Here is your marketing plan to get the most copies of your book, fiction or non-fiction, sold in the shortest amount of time. This power ..
October 09, 2008
Whether you want to improve your sales, your standing in an industry, your credibility, your business’ standing in the community, your integrity, your perceived knowledge of a topic, status for either yourself or your company, nothing will do it faster, better and more successfully than ..
October 08, 2008
No tricks, no slight of hand, no ghostwriting. This technique works for both fiction and non-fiction but it takes more than a little practice and determination. But the rewards are huge. In fact, it's the very technique used by the most prolific writer in the English language. All you've got to do ..
October 08, 2008
The statistics are in and there is a very simple way of selling truckloads of books, truckloads of YOUR book, in just one afternoon, with more truckloads to follow in the days afterwards. The best way, the very best way, without exception, to sell a lot of your books, fiction or non-fiction, is to ..
October 08, 2008
One of the biggest challenges you'll face when you write your book is gathering enough motivation to actually write your book. You see, it's fine for all the writing masters to say that writing your book is simply the process of writing, daily, a set number of words. But if you don't have the ..
October 08, 2008
For this article I'm going to be talking about book publishers, not book publishing services. There's a very distinct difference that could mean a lot of money in your pocket. Here it is: A traditional book publisher takes care of all the publishing costs of your book and subsequently harvests a ..
October 07, 2008
If you've written a book, or you're in the process of writing a book, at some point you will want to conduct a virtual book tour. A tour implies you are going from place to place. But when you do this virtually, you are just posting information to a variety of blogs. So, most virtual book tours are .
October 05, 2008
Timeless building is a title of a book you categorize as being part of timeless books. Some of the published books are. Many others are contemporary. The contemporary books you further divide into the need-to-know and nice-to-know market.Book publishing is a business in which potential authors ..
September 13, 2008
I get asked a lot of questions about parts and pieces to a book. What is my opinion of and do I think such-n-such is necessary. One question that show up often enough to write about is “Do I or don't I add a book order form to the back of my book and if I do, how many do I put there?"My ..
September 12, 2008
You have an idea for a book. Now What? Let's explore what it takes to write a book. Keep in mind that there are many different ways to begin writing a book and there have been many books written on the subject. So if my article hits home in even a little way... research what's out there for more ..
September 12, 2008
Becoming a self published author can be very rewarding. It's not difficult, especially if you look at what it takes to write a book! Which, with the proper motivation and research, isn't that difficult either. So, if you've written a book, you certainly have the ability to be a self published ..
September 10, 2008
The success of any authors’ career depends on the marketing of his book. It starts before he even begins to write and it is an ongoing process. All of the authors’ future works will be tied back to his first book, so it is very important to have the right kind of marketing strategy in ..
September 09, 2008
As a self publisher there are many things you'll need to set up to be a publisher. The first is a thirteen digit number known as the International Standard Book Number (ISBN) and tells the world you are serious about being a publisher. The ISBN represents the worldwide identification systen that ..
September 08, 2008
People are always astonished when I tell them that I'd never settle for a six-figure book advance, that I'd simply turn it down flat. But when I explain the math to them, it all starts to make sense. The strategy I use, and the one I'm about to tell you about, can make just about any advance, ..
September 06, 2008
Talk about flying blind, when I began to write my first novel last October, I knew absolutely nothing about the world of book publishing. And then one day, a friend mentioned something about self-publishing during a discussion we were having about my idea for my book. Though I had heard a rumor ..
September 05, 2008
Book Cover Design Takes Time.Time encompasses all parts of our lives. Process depends on time. Time determines what our experience will be. People write, which takes time and depending on their process, how much time. What your final cover will look like depends on process, experience and time.As ..
September 05, 2008
This article looks at the possibilities for self publishing hardcover books.In traditional publishing, it is next to impossible to get a contract to publish a hardback book, unless you are a well known, high sales, best seller, blockbuster author, which most people simply are NOT. The good news for .
September 05, 2008
Publishing a book is a big decision, and most people automatically look for ways to get published by a mainstream publisher. While there are definitely advantages to being published by mainstream publishers, there are downsides as well. It really comes down to what your goals are in getting ..
September 02, 2008
It pays to be versatile.Press releases can be used to promote almost anything - Whether you are looking to release a product, offer a service, or hold an event, you will find that a press release addresses a huge part of your promotional needs. For book promotion, the press release is particularly ..
August 13, 2008
This is another in my series of articles that explain the Online Publishing Model (OPM) and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make ..
August 11, 2008
One writing strategy is to think about your targeted audience as you write your book. What's inside your chapters helps make you a profit making business.Inside each how to, non-fiction book, your chapter you can include sidebars of detailed information inside a shaded box, short tips of a few ..
August 11, 2008
Regardless of whether you decide to pitch your book to a traditional (royalty) publisher or publish it yourself, you absolutely must have an outline. Your outline is your book's resume.An outline should include:1. A general overview of the project 2. What the reader will get out of it 3. Research ..
August 10, 2008
One thing that computers and software has provided to future writers and authors is the tools to see their dreams of being published to fruition. Today, you can create a book on your own, format the files, make it into a .pdf and produce it. You can sell it online at your website, or take that ..
August 09, 2008
Becoming a New York Times Best Seller is a tough challenge. It requires a well-planned and executed aggressive marketing campaign and authors have to maintain a gruelling schedule of interviews, book signing, etc. So why do authors aim for this accolade?Here are five reasons why authors strive for ..
August 07, 2008
Today, any craftsperson can write and publish a craft book. All you need is an idea. Unlike years gone by when you needed thousands to even get started, today the investment required is tiny. So small that craft book publishing is within the grasp of everyone.It can provide a serious income too. ..
July 31, 2008
There is a big difference between writing a book and getting it published.When you first begin to write a book it seems like such a mammoth task, but trying to get a publisher or agent interested in your work is much harder.So when you finish writing your first book you then have a choice.You can ..
July 30, 2008
Whether you are a writer or a seller of books if you want to make a profit, you can still go online and do it. However, you need to be smart, prepared, and do a lot of research about the market that exists for books.It is good to get a lot of feedback from different sources so that you know exactly .
July 29, 2008
Selling a book successfully requires a lot of effort and hard work. Many authors fail to realize this. And this is the reason why approximately 95% of them never get to sell more than 2,000 copies. As an author, try not to leave any stone unturned for the promotion of your book.There are several ..
July 29, 2008
Did you know you have the outline for developing a business plan already in your computer? You can access the PowerPoint template two ways:Click on START - then New Office Document (at the top) - then click on the menu Presentations. There is also a template for a marketing plan and project ..
July 29, 2008
How do I get my book published? This is most frequently asked by novice authors. In today's publishing environment it's a tough answer. Publishing is not impossible, but getting a first book published runs impossible a close race.First, there are things you need to tattoo on your forehead-backwards .
July 27, 2008
Many folks who write eBooks do so for informational marketing purposes, as it is a way to establish themselves as experts and promote their businesses online. But what if they are consultants? At some point they have to get paid for their knowledge, so others decide to sell their eBooks online and ..
July 26, 2008
Does it ever make sense for a romance writer to give away a novel they've worked on for several months? The surprising answer may be yes. Here's why . . .Most of us who have fallen in love with romance novels over the years are veterans of used bookstores and garage sales. My first “Keeper", ..
July 25, 2008
Everyone has their own style of writing. Some develop their writing skills through experience. Others just write from the heart. Either way, when your script is complete, hire an experienced copy editor to “repair the damages."Publishers of all kinds prefer to see a manuscript edited prior to .
July 25, 2008
Creating and Promoting Your Own E-Books Online can add value to the community. Here is a short outline of the resources to help you promote your own e-books and pay 0% commission.Creating and Promoting Your Own E-Books.Creating your own e-books has become a very simple process, achievable by just ..
July 24, 2008
As a Christian author, your message offers a solution to a problem. It is this message that you market, not the book itself. Before people will buy your book, they want to know that you identify with their pain and that you can show them how to apply your solution to their problem.Many authors ..
July 23, 2008
Gone are the days when the only way to get your book into the hands of readers was to try and get a publishing deal from a big name publisher, and even then you only made but so much money on your efforts.The Internet provides an opportunity in today's age where anyone can handle the whole process ..
July 23, 2008
The short answer is...yes, of course. However, there are numerous cautions you really need to understand. Although Microsoft Word is a great word processing program (although not necessarily the best and certainly not the least expensive), it is a mediocre book layout and typesetting program.The ..
July 22, 2008
Let's consider some of the “hard truths" about the publishing industry.If you're at all serious about publishing, whether self-publishing or not, you really need to be aware of some basic statistics about the industry. They aren't pretty and may tend to be discouraging. But would you rather ..
July 21, 2008
One of the most common questions asked by would-be self-publishers who are intent on designing and typesetting their book themselves is, “What font should I use?"I'm always relieved when somebody asks the question. At least, it means they're not just blindly going to use the ubiquitous ..
July 21, 2008
Cataloging-in-Publication (CIP) data is included in many books (probably most of those published by mid-size and large publishers). You find it on the copyright page (the verso, or reverse side, of the title page).Just what is CIP data? Here's the definition provided by the Library of Congress: ..
July 21, 2008
It is extremely important that your manuscript is clean, clear and easy to read. For writers of both fact and fiction, there area few do's and don'ts for anyone writing for a publication.Some Useful Rules for submitting manuscriptsDO* Establish the editorial requirements before you submit your ..
July 21, 2008
Keeping it short and sweetThe purpose of a covering letter is to let the editor know your name, address, telephone number, the title and length of the piece you are submitting. It is also a matter of common courtesy to include a polite introductory paragraph when you are contacting someone you have .
July 20, 2008
Before publishing your book develop your platform, as it can be very helpful for selling your book. I stand on my platform as I share my newly released debut novel. The platform my feet are planted on has become a good vantage point for attracting a wider audience. Because of my pre-existing ..
July 19, 2008
Got an ebook to sell? Good! But before you go head-over-heals chasing customers down on line, you might want to consider a somewhat different approach to marketing your publication. In this article we will look at a technique that greatly enhances your likelihood of success.Whether you are writing ..
July 19, 2008
Every good pitch page out there for an ebook has at least half a dozen great testimonials for the product. Great testimonials sell books. There is no doubt about that. But if you have a new ebook, how do you go about getting great testimonials to use for it when your book first comes out? That is ..
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